1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the website recognise your device and remember certain information about you.

Under PECR and UK GDPR, we must:

• tell you what cookies we use,
• explain why we use them, and
• obtain your consent before placing any non‑essential cookies.

2. Types of Cookies We Use

We use the following categories of cookies:

A) Strictly Necessary Cookies (No consent required)

These cookies are essential for the website to function and cannot be switched off.

They may include cookies used to:

• maintain website security
• manage your cookie preferences
• enable login or session features

Under PECR, these are exempt from consent.

The 2025–2026 reforms also clarified that security, fraud prevention, and essential user‑experience cookies fall within this exemption.

B) Analytics & Performance Cookies (Consent required)

These help us understand how visitors use our website so we can improve our services (e.g., Google Analytics).

These are non‑essential and require your explicit consent under PECR and UK GDPR.

C) Functionality Cookies (Consent Required unless exempt)

These remember your settings—such as preferences or accessibility options.

Under the 2025 DUA Act, some of these are newly exempt where they only enhance appearance or performance, but we still request consent for transparency.

D) Marketing / Advertising Cookies (Consent Required)

We rarely use advertising cookies, but some embedded content (e.g., social media posts, YouTube videos) may place cookies from third‑party providers.

These will only be activated if you consent.

3. Cookies Used on Our Website

Cookie Type	Purpose	Essential?
Cookie Banner Preference	Stores your cookie consent choices	Yes
Google Analytics (_ga, _gid)	Helps us understand how visitors use our website	No
Security / Session Cookies	Ensure correct operation, security and login features	Yes
Embedded Content Cookies	Cookies set by third‑party providers (e.g., YouTube, Meta)	No

4. How We Obtain Consent

When you first visit our website, we show a cookie banner that:

• explains what cookies we use,
• allows you to Accept, Reject, or Customise settings, and
• blocks all non‑essential cookies until you give consent.

You may withdraw or change your consent at any time via the cookie settings link on our website.

5. Third-Party Cookies

Some cookies are placed by third‑party providers, such as:

• Google (Analytics, embedded content)
• Meta / Instagram (embedded content)
• YouTube / Vimeo (video embeds)

These providers may collect information about your browsing activity. We have no control over their cookie behaviour. Please refer to their individual privacy and cookie policies.

6. How to Control Cookies

You can manage cookies in several ways:

Via our cookie banner / settings

You can accept, reject or customise cookie preferences at any time.

Via your browser

Most browsers allow you to block or delete cookies:

• Chrome
• Firefox
• Safari
• Edge

Blocking all cookies may affect how the website functions.

7. Legal Basis for Using Cookies

Our legal bases for processing personal information collected via cookies are:

• Consent (for analytics,
• functionality, advertising cookies)
• Legitimate Interests (for essential security and operational cookies)
• Legal obligation (in the case of safeguarding or system‑security logs)

This complies with UK GDPR requirements for lawful processing.

8. International Transfers

Some analytics or third‑party cookies may transfer data outside the UK (e.g., to the United States). Where this occurs, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place.

9. Changes to This Cookie Policy

We may update this policy to reflect:

• changes to cookies we use,
• legal developments, including PECR updates, or
• operational changes.

The latest version will always be available on this page.

10. Contact Us

If you have questions about this Cookie Policy or your data, please contact our Data Protection Officer:

Data Protection Officer
Teach Me Group Limited
33 Duddell Street
Telford
TF4 2GL
Email: ico@shropshiretutor.co.uk